#YLE is a Finnish public broadcaster that announced that it will use Wikidata to label its articles and news items. This is really cool because it means that they have an interest to supply missing labels in Finnish and as a consequence we actually benefit from them.
So let us consider what we can do to make both their and our life more pleasant.
When something happens that is "notable", for instance the latest announcement of the Goldman environmental Prize awardees, we can add the winners. One of the winners is from Cambodia, It can trigger a request for Mr Leng Ouch's article to be written in Cambodian. We can update lists of award winners of the award. We can link to articles in the Finnish press for each and all of them.
Once more newsagents use Wikidata, new use of labels indicates breaking news or renewed interest. This may help journalists worldwide to stay on top of what is current. This may all happen but the most important benefit is that it ensures that Wikidata remains up to date.